Chewy Candy Market Trend Analysis

Chewy Candy Market Trend Analysis

Japanese market: Rice candy leads the new

Recently, Japanese company Sanko Confectionery launched a rice gummy called Mochicure. This gummy has attracted market attention for its unique chewy texture and mood management function. Mochicure soft candy uses rice as the main raw material and is made using the traditional Japanese pastry "qiufei" method, giving the soft candy a dual texture of soft and chewy. This texture not only increases the number of chews and stimulates the satiety center, but also brings satisfaction and satiety to the eater. In addition, Mochicure soft candies are designed with two flavors, orange and grape, for different occasions, corresponding to refreshing at work and relaxing after get off work, reflecting the brand's attention to consumers' emotional needs.

Global Market: The Rise of Functional Gummies

Globally, the chewy candy market is showing new development trends. On the one hand, functional candies are becoming more and more popular due to their health and nutritional supplement characteristics. For example, the BuffX brand focuses on providing functional foods that benefit young people. Its soft and delicious gummy candy products are loved by the younger generation of fashionable consumers. On the other hand, the gummy candy market is also developing towards sugar-free, healthier and more diversified trends. For example, the sugar-free multivitamin gummies launched by SmartyPants Vitamins use monk fruit and allulose as sweetness sources.

Asia Pacific: Diversified consumer preferences

According to market research reports, Asia Pacific is expected to dominate the chewy candy market and continue to maintain its dominance. Diversified consumer preferences in the region and the popularity of gummies as a sweet treat have contributed to the market expansion. This indicates that consumers in the Asia Pacific region have a high level of acceptance and demand for chewy candy.

In summary, the chewy gummy candy market is welcoming new development opportunities, especially in Japan and the Asia-Pacific region, where consumers have shown a strong interest in chewy candies with health, nutrition and mood management functions. As consumers' demand for health and personalization increases, the chewy gummy candy market is expected to expand further.